Jamaica has all the charms of the Caribbean, but adds its own colourful flair. In Ochos Rios, you'll find some of the most exclusive resorts on the island, at Negril you can explore long stretches of perfect white sand, and at Montego Bay you'll discover the island's joyful spirit. Luxury holidays in Jamaica promise a wealth of experiences.

Wherever you go in Jamaica you'll find an idyllic Caribbean coastline of white powdery sands and turquoise waters. It's a perfect place for indulging in water activities like sailing, waterskiing and kayaking. However, you don't need to be in or around water to make the most of Jamaica; at the lively Montego Bay you can find some of the best golf courses in the region and for shopaholics needing some retail therapy there's the excellent Fairview Shopping Centre.

Located near the renowned Blue Mountains Park, Ochos Rios offers adventure, upscale shopping and the unfolding white sands that this island is famous for. Here you'll find Mystic Mountain and the mighty Dunn's River Falls, as well as activities that range from jeep safaris, hiking and horseback riding. This port town is also a short drive from the spectacular Green Grotto Caves and the capital, Kingston, which is home to the Bob Marley Museum.

On the west coast is the inviting town of Negril, where you can stroll along the stunning Seven Mile Beach - one of the longest stretches of sand in the Caribbean. Discover the quiet, tranquil cove of Bloody Bay, swim in the clear spring waters of the Blue Hole Mineral Spring and watch the sun go down from Rick's Café at Negril Cliffs.