A country of spellbinding diversity, Thailand has ancient monasteries overlooking tropical beaches, street vendors standing outside sacred temples, and floating markets sitting next to first-class restaurants. Experience these cultural and culinary contrasts with the style and sophistication that only a luxury holiday in Thailand can provide.
With most daily life taking place on the street, meandering around Bangkok with no set itinerary provides an amazing insight into Thailand's capital city. There are a few essential experiences worth throwing yourself into, such as whizzing through the traffic in a tuk-tuk, tasting the weird and wonderful street food, and marvelling at the Grand Palace's magnificence.
If indulging in the local food is one of your main reasons for choosing Thailand as a luxury holiday destination, have you considered cooking the cuisine as well as eating it? Local cooks have set-up schools across the country, where you can learn how to ground your own pastes and make your own version of signature dishes.
You don't need to look far to see that Thailand remains devoted to spirituality. Both rural landscapes and inner-city locations feature glistening temples, golden Buddhas, and banyan trees wrapped in sacred cloth. Northern Thailand is where the most authentic cultural experiences can be had, especially in and around the temple-studded city of Chang Mai.
The traditional Thai massage was reputedly founded by the personal physician of Buddha more than 2,500 years ago. Massages are ubiquitous in Thailand, but the very best practitioners, often trained by the massage school at Bangkok's Wat Pho, and are typically found in the spas of luxury holiday resorts.
Thailand's southern islands have some of the finest beaches in all of Asia. While every beach destination is guaranteed to deliver pristine white sand and gentle turquoise waters we've all come to expect, there's a unique vibe to each one. Choose from resort luxury in Koh Samui, tropical paradise in Koh Chang, or a little bit of everything in Phuket.